Better Than Bing: A Search Engine That Will Change the World

Odin Halvorson
4 min readFeb 12, 2024

Tired of searching for something only to get advertisements and duplicates? Stract is there for you.

AI image generation makes some really funny stuff occur.

In the digital age, where information is as ubiquitous as the air we breathe, the tools we use to sift through data should uplift, not undermine, our quest for knowledge.

Yet, here we are, navigating the choppy waters of search engines like Bing and Google, only to find ourselves awash in a sea of advertisements, our privacy eroded by relentless tracking, and our quest for truth skewed by biased algorithms.

Does that seem okay to you?

These platforms, once hailed as the lighthouses of the information age, now seem more like will-o’-the-wisps leading men to their deaths in murky bogs. Radicalization through search engine siloing is a real problem. For all that Google has claimed it’s fighting against such things, the work of researchers like Cory Doctorow and Rebecca Giblin have proven that these companies can’t ever fulfill their promises… not when they rely on radicalization to help line their shareholder’s wallets.

Enter Stract, a new lighthouse, one built with decentralization and open-source values in mind.

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Odin Halvorson
Odin Halvorson

Written by Odin Halvorson

A futurist/socialist/fantasist writer, editor, and scholar. MFA/MLIS. Free access to my articles at OdinHalvorson.substack.com | More over at OdinHalvorson.com.

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