Reference Librarians and AI Tools: Exploring Groq for Reference Requests
AI is coming in like a wave, and librarians should be right there at the crest.
The rapidly evolving landscape of artificial intelligence (AI) is transforming the way we approach research and information seeking. As AI tools become increasingly sophisticated, they are opening up new possibilities for librarians and researchers to explore complex topics and identify relevant sources.
Because of this, I set out to explore the potential of AI-powered tools to support research in marketing campaigns, aligning with the work I do as my day-job, specifically focusing on the personalization of email campaigns. My goal was to have the AI take on the role of a professional research librarian and, under that role’s structure, help me narrow down my focus for my research project.
I decided to use Groq for this, which is rapidly becoming my preferred AI tool. While it is not yet fully multimodal through its cloud-based chat interface, it outperforms ChatGPT 4o in a number of key areas and significantly pushes forward the boundaries of AI development.
Figure 1: Comparison chart of AI Models
