Rethinking Apple: A Call for Openness and Sustainability

“Ye shall know the truth, and the truth shall make you free.” — John viii. 32.

Odin Halvorson
4 min readFeb 11, 2024

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In an era where technology is interwoven with every facet of our lives, the companies behind these innovations wield immense power. Apple Inc., a Goliath of the industry known for its sleek marketing campaigns and user- infantilizing system designs, often gets celebrated in the media limelight.

However, beneath the polished surface lies a nasty web designed to entrap the unwary and suck metaphorical (and perhaps literal) blood from the world.

I want to challenge the idea that Apple has a reasonable commitment to user privacy, environmental responsibility, and open competition. It’s time for a shift towards open-source hardware and software, aligning with principles of freedom, transparency, and sustainability. Companies like Framework are advancing this type of technology ecosystem and will, I hope, soon drive out the old monsters of the tech world.

Isn’t Apple all about privacy?

Apple’s known for its privacy-centric advertisements. But those ads are blatant lies. Statements from the company’s own legal team reveal a devilishly different stance.

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Odin Halvorson

A futurist/socialist/fantasist writer, editor, and scholar. MFA/MLIS. Free access to my articles at OdinHalvorson.substack.com | More over at OdinHalvorson.com.